Hendrix Named Operations Manager

Saluda Outfitters is proud to announce the addition of a store operations manager. Andy Hendrix, who has served as general manager of Sunrift Adventures in Travelers Rest, S.C., since 2015, joined the staff February 12.

“We are super excited to have Andy come on board to lead our business team, which encompasses the Saluda Outfitters retail store, along with some additional surprises to be announced in the 2018 season,” said owner Ryan Griffin. “Andy has the professional knowledge and experience to be instrumental in taking Saluda Outfitters to the next level.”

Hendrix has an extensive history working in the outdoor adventure industry. An Atlanta native, Hendrix studied business management and marketing at Kennesaw State University while also establishing a career in the outdoor retail industry with Orvis. Hendrix gained additional experience through his work with the Cherokee Retreat Center in Georgia where he was director of hospitality and facilities, Appalachian Rivers Rafting Co., in North Carolina, where he acted as raft guide and trip leader offering whitewater and fly fishing experiences, and Mountain High Outfitters in Nashville, where he was store general manager.

After moving to South Carolina to be near his wife Jessie Burns Hendrix’s family and just prior to joining Sunrift, Hendrix worked inside sales for RavX, Inc., a bicycle parts supplier.

“Andy can offer Saluda Outfitters quality leadership in planning and implementing new areas of business, while expanding staff training and building on what we already feel is superior customer service at our store,” Griffin said. “Having just opened last  April 15, it has been a better than expected first year of business for Saluda Outfitters and we appreciate the support provided by the local and surrounding communities. We are excited to expand on our vision of making Saluda Outfitters ‘the’ local resource for outdoor enthusiasts.”

Hendrix, an Eagle Scout, said he is excited to become part of the Saluda Outfitters family and part of the small but growing and developing community of Saluda.

“I am excited to be part of that growth. I hope to help increase business at Saluda Outfitters while working with other businesses in the area to help make Saluda as a town to grow,” he said.

Describing himself as an “experiential learner,” Hendrix said “That’s what I love about the outdoors. There’s so much you can translate from paddling, biking or climbing or any other outdoor pursuit to the real world.”

As for what he sees he can bring to Saluda Outfitters, Hendrix said: “The biggest thing I can bring is an understanding of the different aspects of the changing retail space. I don’t think shops can be just a retail environment. They have to provide a broader selection of services than a regular retailer does. I hope to expand services to make Saluda Outfitters more than a retail shop and more of a hub in the community.”

Please mark your calendars for the “Have a HeArt for Big Brother Big Sister” annual fundraiser. The event kicked off Jan. 27 with a reception sponsored by Saluda Outfitters. The silent auction continues through Feb. 10 just in time for Valentine’s Day. All art is heart-themed pieces donated by area artists and displayed at the Upstairs Artspace in Tryon. For more details or to become a sponsor of this youth mentoring program, call 828-859-9230 or email polk@bbbswnc.org.

As we begin the new year, be sure to continue to shop local. Saluda Outfitters, located at 435 Main St., just one mile off I-26 at Exit 59 and Ozone Road, continues regular hours 10 a.m. to 6 p.m. daily, and open until 7 p.m. on Friday and Saturday.

Here is wishing everyone a safe and happy 2018. Come shop with us, gear up and get outside for some great adventures this year.


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